Unveiling the Influence of Social Media on Victoria’s Property Market: The Rise of Generation Z and Millennials

Jordan van den Berg, known by his social media handle @purplepingers, has been making waves in the Victoria property market by exposing dodgy rentals through his Instagram, TikTok, and YouTube channels. The 28-year-old, who started posting in 2021 after being frustrated by real estate agents, has gained a massive following of almost 250,000 across his platforms.

Van den Berg’s mission to shed light on rental properties that don’t meet minimum standards set out in the Residential Tenancies Act has led to real change. By sharing stories submitted by tenants, he has seen rental listings taken down, real estate agents fined, and landlords dropping their agencies. His impact has been significant, with his online presence empowering renters to speak out against substandard living conditions.

In a statement, van den Berg expressed his hope that everyone will one day be able to afford a home that isn’t falling apart. He believes that the power of social media has allowed him to reach a wider audience and bring attention to critical issues in the housing market.

Through his efforts, Jordan van den Berg has shown how social media can be a powerful tool for advocacy and accountability in the real estate industry. With his continued dedication to exposing rental injustices, he is making a difference in the lives of tenants and pushing for better living conditions for all.